European Hotel Sector "A snapshot of the largest global hoteliers - the..."

Research evidence excerpt

European Hotel Sector "A snapshot of the largest global hoteliers - the..."

Global Research

1 July 2026ab

European Hotel Sector Equities

Europe including UKA snapshot of the largest global hoteliers - the

leaders, laggards and stock implications Lodging

Artem Prokopets

Analyst

artem.prokopets@ubs.com

Positioning for the next phase in hotels +44-20-7901 5625

The key investor question in hotels is which operators are best positioned to compound Jarrod Castle, CFA

growth, margins and cash flow from here. With parts of the sector under pressure from Analyst

geopolitical uncertainty - and potential upside if travel patterns normalise amid any jarrod.castle@ubs.com

move towards greater geopolitical certainty - we think it is a good time to revisit relative +44-20-7568 8883

positioning across the global hotel universe. Our benchmarking suggests scale, asset- Ben Shelley, ACA

light business models and franchising remain the key structural advantages, with the Analyst

largest operators best placed to reinforce their lead through stronger pipelines, broader ben.shelley@ubs.com

brand platforms, loyalty scale and superior cash generation. +44-20-7568 3957

Ivar Billfalk-Kelly

Scale advantage is compounding Analyst

The largest global hoteliers also rank among the leaders on pipeline as a share of their ivar.billfalk-kelly@ubs.com

existing estate, suggesting scope for further divergence vs smaller peers and extending +44-20-7568 3240

scale advantage. Scale supports brand awareness, loyalty penetration, owner appeal Robin M. Farley

and distribution strength - all of which reinforce growth. In Europe, we think IHG and Analyst

Accor are best positioned against this framework. Whitbread, Melia and Scandic offer robin.farley@ubs.com