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EU Launches iTero Antitrust Probe; Not Good News but Likeliest Outcomes (Fine or
Research evidence excerpt
EU Launches iTero Antitrust Probe; Not Good News but Likeliest Outcomes (Fine or
Flash Note Health Care | Healthcare Technology & Distribution
June 30, 2026
Align Technology, Inc Elizabeth Anderson Ayush Vyas 212-446-5632 646-551-8512
ALGN | $173.43 elizabeth.anderson@evercoreisi.com Ayush.Vyas@evercoreISI.com
Outperform | Target Price/Base Case: $220.00 Joanna Zhou Amir Farahani, CFA
Commentary 212-446-5659 646-551-8518
joanna.zhou@evercoreisi.com Amir.Farahani@evercoreisi.com
EU Launches iTero Antitrust Probe; Not Good News but Likeliest Outcomes
(Fine or More Open EU Sales) Highly Manageable
Announcement: The European Commission has opened a formal antitrust investigation into Align
Technology, the US company behind Invisalign clear aligners and iTero intra-oral scanners. The
Commission’s concern is that Align may have abused a dominant position by making it difficult or impossible
for dentists to order Invisalign using scans from competing scanners. Specifically, the Commission is
looking at whether Align refused to approve rival scanners for automated Invisalign submissions and
refused scans from other scanners even when they used standard industry file formats. The alleged effect
is a closed Invisalign/iTero ecosystem: dentists who want Invisalign may effectively be pushed to buy iTero
scanners, potentially shielding iTero from competition and protecting Invisalign’s market position. This is
notable because it is the Commission’s first formal antitrust investigation in the medical devices sector. The
probe is at an early stage, and the Commission says opening the investigation does not prejudge the
outcome.
Our Take: This news appears to have hit some financial sources yesterday and some this morning,
explaining the divergent performance of ALGN vs.
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