*TODAY* at 11AM - Denim Industry Expert Call With Euromonitor

Research evidence excerpt

*TODAY* at 11AM - Denim Industry Expert Call With Euromonitor

USA | Fashion Brands EquityJuneResearch24, 2026

*TODAY* at 11AM - Denim Industry Expert Call

With Euromonitor

Join us for a virtual meeting, today at 11AM ET with Euromonitor's Jitong Li

(Consultant, North America - Fashion) and Marguerite LeRolland (Global Insight

Manager, Fashion). Key topics will include the state of the denim industry, denim

cycle outlook, market share, premium vs. value, key fashion trends, impact from

macro conditions, men's vs. women's growth opportunity, and more.

Event Details

Format: Virtual

Date & Time: Wednesday, June 24, 2026, 11:00AM ET

Registration Link: Please register HERE for this event

Host: Blake Anderson, Jefferies Fashion Brands & Platforms Analyst

Topics of Discussion:

Denim Market Overview•

Industry Growth and Outlook•

Market Share•

Premium vs. Value•

Key Fashion Trends•

Macro Volatility and Tariff Effects on the Denim Cycle•

Men's vs. Women's Growth Opportunity•

Casualization and Comfort Trends•

Consumer Dynamics and Denim Market Impacts•

AI and Resale Impacts•

Speaker Bios

Jitong Li

Jitong Li is a Consultant at Euromonitor International, specializing in the North American fashion

industry. She focuses on regional fashion dynamics, spanning digital disruption, competitive

positioning, emerging category shifts, and the influence of global trends such as China-based

e-commerce. Her work combines data-driven analysis with strategic perspective, helping clients

understand how consumer behavior and competitive dynamics are evolving both locally and

across markets. Her insights are widely cited by Bloomberg, The Business of Fashion, WWD, and

Nikkei. Jitong holds a PhD in fashion marketing and consumer behavior from North Carolina State

University.