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TMT Daily "LatAm telcos: Apple raising Mac and iPad prices; TOTVS: Senio..."

Published: 2026-06-26Institution: UBS EquitiesPages: 14Original language: 英语Evidence page: 2

Research evidence excerpt

TMT Daily "LatAm telcos: Apple raising Mac and iPad prices; TOTVS: Senio..."

UBS's take: We see as a positive read-through for TOTVS that an important peer is

advancing its AI strategy, suggesting an improving and broader market demand,

despite still incipient. We track Senior's AI progress - with its Sara Studio platform

similar to TOTVS' LYNN - as a benchmark for TOTVS, especially on adoption speed

and pricing models. At Senior's last Investor Day, two points stood out: (i) around

10% of revenue already comes from usage- / outcome-based models, and (ii) its AI

strategy was framed as an open-architecture to external agents.

AMX: Mexico's CRT extends mobile registry deadline

What happened: According to Mobile Time, Mexico's telecom regulator CRT set a

new calendar and deadlines for linking mobile lines to a user's identity, after the

original June 30 cutoff. Key points were as follows.

New deadlines run from August to December, based on the phone number's

last digit. Around 80mn lines are still pending out of 144.5mn active lines as of

the end of April. They must be registered gradually, with a deadline for each

last digit set roughly 15 days apart, from August 15 for numbers ending in 0 to

December 31 for those ending in 9. Of the 63mn lines already linked, 40.2mn

are prepaid and 22.8mn postpaid, and postpaid lines need no new step since

they are already tied to a user.

Unregistered lines will be suspended within 72 hours after their deadline.

Once a line's deadline passes, telcos will cut its service within 72 hours if it has

not been linked. During the suspension, users can only make emergency calls,

reach citizen-service numbers and their own telco, and receive earthquake

alerts.

UBS's take: Neutral skewed to negative for AMX. Although AMX will gain additional

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