GLOBAL RESEARCH ARCHIVE
The Hershey Company: Refining estimates on scanner and incremental freight pressure
Research evidence excerpt
The Hershey Company: Refining estimates on scanner and incremental freight pressure
ndhy@bofa.com
company gross margin expansion compared to previously expected “nearly 300bps Chris Downing
expansion.” Our NA Salty and Enterprise level gross margin estimates move lower as a ResearchBofAS Analyst
result. Other 2Q items to keep in mind: 1) reversal of 1Q’s 5pts of inventory stocking in +1 646 855 4345
christopher.downing@bofa.com
International to mitigate global shipping disruptions, 2) shorter Easter, 3) delayed media
spend slipping into 2Q.
Reiterate Neutral rating and lower PO to $200 Stock Data
We reiterate our Neutral rating and lower our PO to $200, now based on 20.5x our CY27
Price 183.04 USD
EPS estimate (prior $220 on 22.5x), which reflects our lower 2Q estimates and some
Price Objective 200.00 USD
caution about scanner data. This is justified, in our view, as HSY has a range of dynamics
Date Established 24-Jun-2026
coming into play in 2026, including cocoa uncertainty and some topline potential for
Investment Opinion B-2-7
increased demand elasticity, offset by its cost savings initiative, gross margin recovery,
52-Week Range 160.07 USD - 239.48 USD
innovation pipeline, and low private label exposure compared to its peer set.
Mrkt Val (mn) / Shares Out 37,328 USD / 203.9
(mn)
Estimates (Dec) (US$) 2024A 2025A 2026E 2027E 2028E
Free Float 98.6%
EPS 9.37 6.31 8.32 9.80 10.50
EPS Change (YoY) -2.3% -32.7% 31.9% 17.8% 7.1% Average Daily Value (mn) 401.86 USD
Consensus EPS (Bloomberg) 8.49 9.96 10.75 BofA Ticker / Exchange HSY / NYS
Consensus EPS (Visible Alpha) 8.44 9.92 10.71 Bloomberg / Reuters HSY US / HSY.N
DPS 5.48 5.48 5.81 5.81 5.81 ROE (2026E) 34.4%
Net Dbt to Eqty (Dec-2025A) 85.7%
Valuation (Dec)
P/E 19.1x 28.4x 21.5x 18.3x 17.1x
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