Buzzworthy Beauty Insights Vol 181: Face & Lip Win Spring EMV Cycle

Research evidence excerpt

Buzzworthy Beauty Insights Vol 181: Face & Lip Win Spring EMV Cycle

USA | Cosmetics, Household & Personal

Care EquityJuneResearch22, 2026

Buzzworthy Beauty Insights Vol 181: Face & Lip Jefferies Weekly Beauty Reports

Buzzworthy Beauty Industry Insights - VolWin Spring EMV Cycle

In this edition of our Buzzworthy Beauty Industry Insights, we highlight key Buzzworthy Beauty Industry Insights - Vol

headlines: Creator-led hero products across face & lip anchored spring beauty 179

buzz, with Huda Beauty's setting powder & Rhode's cream blush dominating

Buzzworthy Beauty Industry Insights - Vol

the cycle. In Europe, AMZN remains the scaled backbone of beauty ecom, while 180

TikTok Shop is driving incremental growth as a discovery-led channel.

Key Headlines:

M&A: L’Oreal to acquire majority stake in Innovist (OR FP, covered by David Hayes & Molly•

Wylenzek)

Ecom: Ayesha Curry’s Sweet July Skin (launched '23) to enter ULTA online•

Launch: Alo debuts Hypochlorous Clarity Mist ($16) & BIO NAD+ Recovery Eye Masks ($55),•

set to launch exclusively at Alo & later on AMZN

Storefront: Unite Hair debuted on Sephora.com & will enter 300 stores in Aug, comes <1 yr•

after brand expanded to all ULTA stores nationwide

Face & Lip Take EMV Crown in Spring Buzz Cycle: The top five products overall by EMV this spring

were dominated by face & lip. Per CreatorIQ, Huda Beauty’s Easy Bake Loose Setting Powder led at

$52.2M across March-April, retaining its position as the top product across both '25 & '24, w/ this

season's momentum supported by a new matcha green shade. Rhode’s Pocket Blush ranked #2

at $27.1M, driven by spring shade extensions and a viral campaign with Sarah Pidgeon, followed

by MAC Lip Pencil ($15.9M), Charlotte Tilbury’s Pillow Talk ($10.1M), and L’Oreal’s Infallible 3-