DV: DV expands Authentic AdVantage to Meta and TikTok

Research evidence excerpt

DV: DV expands Authentic AdVantage to Meta and TikTok

EQUITY RESEARCH QUICK TAKE

RBC Capital Markets, LLC

Matthew Swanson (Analyst)

Matthew Hedberg (Head of Global TIMT

Research)

Dan Bergstrom (Analyst)

Simran Biswal (AVP)

Michael Richards (AVP)

June 22, 2026

DoubleVerify Holdings, Inc.

DV expands Authentic AdVantage to Meta and TikTok

NYSE: DV | USD 10.33 | Outperform | Price Target USD 14.00

Sentiment: Neutral

What changed: DoubleVerify announced the expansion of its AI-powered solution, DV Authentic AdVantage, to Meta and TikTok.

The solution integrates pre-bid media quality protection, AI-powered campaign optimization, and independent measurement

into a single platform. This expansion builds on the product's original launch in June 2025, when it was first introduced across

proprietary video platforms. The solution is built on DoubleVerify's DV Media AdVantage Platform (DV MAP), which combines DV

Scibids AI for optimization and DV Rockerbox for campaign outcomes measurement. Early TikTok test campaigns have shown a

98% improvement in unique reach, a 50% increase in efficiency, and a 59% reduction in brand suitability incidents. No pricing

details were disclosed in the release.

All you need to know: As we head into Cannes week, we would expect to continue to see additional product releases and

announcements from players in the space. The company's MAP platform and products like Authentic AdVantage were points of

emphasis at last year's investor day as the company laid out its strategic vision for shifting deeper into performance. Today's

announcement continues the shift towards its three pillars of secular growth, AI, CTV and Social while additionally building on the