GLOBAL RESEARCH ARCHIVE
Penn Entertainment: Thoughts Post Hollywood Aurora and Joliet Visit & Management Meeting
Research evidence excerpt
Penn Entertainment: Thoughts Post Hollywood Aurora and Joliet Visit & Management Meeting
25 June 2026
Gaming & Lodging
Penn Entertainment
n Dick's House of Sports opening fall 2027
n Shopping center opening fall 2027
Hollywood Columbus Hotel and M Resort New Hotel Towers Recap & Additional
Color
The hotel tower at Hollywood Columbus opened June 12, 2026, providing onsite
lodging accommodations, for what we believe is one of the stronger-performing
properties in the portfolio, as well PENN added an additional hotel tower at M Resort
in December, 2025, another solid performer, in an area of the LV locals market
where both population and revenue growth continues to be strong.
With respect to these two projects, we view both the NV and OH hotel tower
projects as front footed and growth oriented, as both properties have experienced
strong demand and are well positioned within their geographies.
The new hotel at Hollywood Columbus, which is one of PENN's best-performing
properties, should help the property become a regional destination. The project
cost was ~$100 mm and includes a ~202 room hotel, new bar and restaurant, a new
high limit room scheduled to open in the 3Q26, and also has potential for additional
development. While only opened recently, management noted the performance
thus far is going as expected.
The second hotel tower at the M Resort, should help attract some of the growth in
the strong LV Locals market, and group business. The project cost was ~$205 mm
and include a ~380 room tower, approximately double the current capacity, ~15k
sq ft ballroom, and also potential for additional development. Management noted
the new hotel tower continues to capture previously unmet demand and is building
on accelerating momentum currently, with occupancy at about 90%.
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