PUBM: Announces the launch of its Creator Marketplace

Research evidence excerpt

PUBM: Announces the launch of its Creator Marketplace

EQUITY RESEARCH QUICK TAKE

RBC Capital Markets, LLC

Matthew Swanson (Analyst)

Matthew Hedberg (Head of Global TIMT

Research)

Dan Bergstrom (Analyst)

Simran Biswal (AVP)

Michael Richards (AVP)

Sanika Merchant (Associate)

June 18, 2026

PubMatic, Inc.

Announces the launch of its Creator Marketplace

NASDAQ: PUBM | USD 11.30 | Outperform | Price Target USD 13.00

Sentiment: Neutral

The announcement: PubMatic launched its Creator Marketplace, which management described as the first programmatic CTV

auction connecting independent creator media companies' premium CTV inventory with programmatic and agentic demand. The

marketplace is powered by AgenticOS, PubMatic's agentic advertising platform, and targets the estimated $250B+ global creator

economy, a segment that has historically relied on direct sponsorships and walled gardens rather than programmatic infrastructure.

MeatEater, the outdoor lifestyle media brand, joins as the inaugural publisher partner, while Holmes Media and FreeWheel serve

as the marketplace's infrastructure and ad server partners, respectively.

Our thoughts: This marks another step in the company's push towards differentiation in the emerging agentic eco-system. We like

the product creating a new entry point into the CTV market, a format that has been under represented in Pubmatic's revenue mix

relative to peers. We will continue to look for signs of market share gains in the agentic space as the TAM starts to develop.

All values in USD unless otherwise noted. Priced as of prior trading day's market close, EST (unless otherwise noted).

Disseminated: Jun 18, 2026 10:03EDT; Produced: Jun 18, 2026 10:03EDT

For Required Conflicts Disclosures, see page 2