GLOBAL RESEARCH ARCHIVE
Wake That SaaS Up Daily 6/18/2026
Research evidence excerpt
Wake That SaaS Up Daily 6/18/2026
June 18, 2026
Interesting Reads
Databricks 2026 Data + AI Summit Takeaways - Listening to the keynotes, reading through the survey and walking the
floor, it was clear that this conference just Hit Different. Ali The Conqueror unleashed his Dragons of Innovation bringing
peace to the Data Realm. The end result is a true Agent Native, Next Gen Enterprise Data Platform ready to power
ANY mission-critical workflow for a hybrid man & machine ecosystem. Between some Spinal LTAP, Mortal Kombat's
Reyden, Black Panther (yes we are having some fun here), or the Genie Ontology and Unity AI Gateway it was hard
not to feel overwhelmed by functionality and yet also unsurprised by accelerating growth across each and every product
line and region (confirmed by our survey with 51% of customers now running AHEAD of expectations (vs. just 37% last
year), while 86% expect to spend more over the NTM (40% "significantly"). While historically Databricks targeted the
Data Sci/Eng folk, this year the Genie came out of the bottle for normies (in Finance, Sales, Marketing & HR) that
use Genie to complete daily tasks. The other profound shift was who the real new customer is. Hint it's a non-human
lifeform! Databricks declared the agent itself the primary user and frankly rebuilt the entire stack around that bet.
As agents double the enterprise workforce overnight and run at machine speed, the old split between transactional,
analytical, and real-time systems becomes the bottleneck. The answer is "I Dream of Genie" Suite powered by a new
Ontology, (Genie Code (63%) and Genie Ontology (78%) topped our "most excited" and "most anticipated" product
lists, and 43% of current Genie users expect it to drive ~20%+ MORE consumption), while LakeFlow, Lakehouse//RT
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