GLOBAL RESEARCH ARCHIVE
KMX - Solid qtr with improved 2-yr stack trends, but will take time to improve competitive positioning
Research evidence excerpt
KMX - Solid qtr with improved 2-yr stack trends, but will take time to improve competitive positioning
Truist Securities
Equity Research Report June 17, 2026
CONSUMER: Hardlines/Broadlines CarMax, Inc. (KMX)
KMX - Solid qtr with improved 2-yr stack trends, but will take time to Scot Ciccarelli, CFA
212-319-3920 improve competitive positioning
Scot.Ciccarelli@truist.com
Shervin Zand Net/net – 1Q comps declined by (0.8%) vs our 0%E, but GPUs were better than expected
212-590-0987 in both used retail and wholesale. The co is working on improving its price competitiveness
Shervin.Zand@truist.com and customer experience, especially for those using both KMX’s online tools and bricks-and-
mortar locations. We think that better prices are a powerful lever, but the co will need to gain
Joseph Civello back mindshare for online transactions from Carvana (CVNA, NR) and, in our view, have to
212-590-0968 figure out how to better compete with traditional dealers that have deeper pools of inventory
Joseph.Civello@truist.com on specific makes/models, once customers know what they want. Given these challenges,
we remain Hold rated; PT to $50 from $47.
Stock Rating HOLD Used comps just below expectations but GPU better – Used unit comps declined by
Unchanged (80bps) vs. our flat forecast, while total units were very close to forecast at 230.3k vs. our
231.3k. The 2-yr improved to +7.3% from 3.2% but was essentially flat on a 3-yr at +3.5%
Price Target $50.00 (and still in sharp contrast to Carvana, which is growing at an estimated 30%). However,
↑ while the co is investing in price to be more competitive, GPUs were better than we had
from modeled at $2,177 vs. our $2,118 (the earnings model is highly sensitive to GPU). We
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