GLOBAL RESEARCH ARCHIVE
Channel checks: Trucks "Not a truck upcycle yet but demand strong enough..."
Research evidence excerpt
Channel checks: Trucks "Not a truck upcycle yet but demand strong enough..."
Global Research
19 June 2026ab
Channel checks: Trucks Equities
AmericasNot a truck upcycle yet but demand strong
enough to drive price increases Industrial Equipment
Steven Fisher, CFA
Analyst
steven.fisher@ubs.com
Channel check: Orders likely to be weak in 1H 2027, unless demand improves +1-212-713 8634
Last week we hosted an expert call with the president of a large truck rental and leasing Avinatan Jaroslawicz
company in North America alongside our European Capital Goods analyst Hemal Analyst
Bhundia (see replay here). Key takeaways: avinatan.jaroslawicz@ubs.com
+1-212-713 1405
Near-term improvement remains supply driven: Smaller carriers exiting the
market is tightening driver supply and supporting freight rates, but there hasn't Judah Aronovitz
been much improvement in freight demand (maybe a bit), which is needed to drive Associate Analyst
judah.aronovitz@ubs.com
a stronger upcycle.
+1-212-713-4881
Replacement demand constrained by excess capacity: Fleets have some Lauren Sullivan
excess capacity due to strong post COVID buying, and truck ages are not as old as Associate Analyst
in prior periods, limiting replacement activity. lauren.sullivan@ubs.com
+1-212-713 8230
EPA 2027 clarity (on warranty provision) could come by end of month.
OEMs have not set prices for 2027 orders as they are waiting to see what the
market will look like. The expert expects an ~$8-10k increase for heavy-duty and
~$6-8k for medium-duty trucks.
Orders likely to slow in 1H 2027: There are still some OEM build slots available
for 2026, but once they are sold out, orders are expected to slow materially
through 1H 2027. 4Q26 slots appear largely filled (expect to be sold out in July/
August).
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