Slow and Steady Progress, with Initiatives Proceeding on Plan. Reiterate Buy, $18 PT.

Research evidence excerpt

Slow and Steady Progress, with Initiatives Proceeding on Plan. Reiterate Buy, $18 PT.

June 10, 2026 J.Jill, Inc.

(JILL, Buy, $18 PT)

Janine Stichter

Slow and Steady Progress, with Initiatives Proceeding on Plan. Reiterate (212) 738-6052 jstichter@btig.comCONSUMER Buy, $18 PT. Ethan Saghi

(212) 588-6595 esaghi@btig.com

WHAT YOU SHOULD KNOW: Q1 was largely in-line and the '26 guidance was reiterated, Company Data

with Q2 showing sequential progress. While the outlook does assume progressive Closing Price $13.24RETAIL top-line improvement, we believe progress in executing merchandising and marketing

Price Target $18.00 initiatives is tracking to plan, and are encouraged by the signs of early-stage progress

coming out the report. These include (1) success in new products beginning in Q1 Market Cap (M) $198.27AND (jackets, accessories) with the impact of new leadership building in Q2 and further Enterprise Value (M) $234.89

into H2, (2) growth in the customer file, led by younger customers, (3) commentary Shares Out (M) 14.98

suggesting improving top-line in Q2-to-date, including a strong Mother's Day, (4) the Avg Daily Vol-3 Months (M) 0.08

impact of marketing initiatives, including a new non-tender loyalty program and plans Dividend / Yield $0.36 / 2.7%

coming together under new CMO Kim Wallengren. While we acknowledge macro

RevisionsLIFESTYLE uncertainties, we believe shares should continue to command a better multiple as

JILL receives credit for its firmer balance sheet and improving performance as the Previous Current

year progresses, while management appears to be taking on the right initiatives to Rating Buy Buy

drive profitable growth in the future. Our estimates remain largely unchanged, and we Price Target $18.00 $18.00

reiterate our Buy rating and $18 PT.