GLOBAL RESEARCH ARCHIVE
Diving into Cutwater: Incrementally bullish on ABI; Rough waters for spirits?
Research evidence excerpt
Diving into Cutwater: Incrementally bullish on ABI; Rough waters for spirits?
Flash Note Consumer | Global Beverages
June 18, 2026
AB Inbev Robert Ottenstein Greg Porter 212-653-9020 212-653-9042
BUD | $82.91 Robert.Ottenstein@evercoreisi.com Greg.Porter@evercoreisi.com
Outperform | Target Price/Base Case: $105.00 JD Todd
Company Update 212-812-2912
JD.Todd@evercoreisi.com
We performed a Numerator analysis looking at Cutwater’s growth over 2024-YTD. The analysis looks at
the growth composition of the brand as well as the brands and categories from which Cutwater is sourcing.
The takeaways below suggest further upside for Cutwater, which is profit-accretive, with limited occasion
cannibalization. Notably, RTDs now make up ~M-HSD% of ABI’s U.S. portfolio and exemplify the portfolio
transformation toward more premium, higher growth brands. ABI’s three RTD brands each have its own
consumer targeting: Cutwater is high ABV, strong flavor; NUTRL is moderate ABV and low calories,
sessionable, sophisticated; BeatBox is high ABV, strong flavor, sweet, high energy, party occasion. Our
recent industry panel highlighted how consumers are looking for made for purpose RTD brands, rather than
line extensions of existing brands. Cutwater addresses this need state and now is a top 10 $ spirit brand.
More broadly, we remain impressed with the across-the-board progress we are seeing at ABI and view the
company as increasingly the global leader in beverage alc. ABI has an unmatched beer portfolio, now
meaningfully augmented by its Beyond Beer offerings, is the leader in eCommerce and digital technology,
and has hard to match scale advantages in procurement and media properties. In sum, ABI has all the
elements of a +HSD% to +DD% compounder worthy of a 20x+ multiple.
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