GLOBAL RESEARCH ARCHIVE
Japan Autos, Auto Parts and Auto-tech Sector "Automobile sector strategy..."
Research evidence excerpt
Japan Autos, Auto Parts and Auto-tech Sector "Automobile sector strategy..."
Global Research
18 June 2026ab
Japan Autos, Auto Parts and Auto-tech Equities
Sector Japan
AutomobilesAutomobile sector strategy: Upgrading stance
Kohei Takahashifrom bearish to neutral
Analyst
kohei.takahashi@ubs.com
+81-3-5208 6172
Upgrading sector stance from bearish to neutral Mao Eguchi
Since 27 February, Japanese auto OEM share prices have fallen around 20% (Figure 1), Associate Analyst
prompting us to upgrade our sector stance to neutral. However, rate hikes (e.g. the Fed’s mao.eguchi@ubs.com
stance?) and widening spreads (e.g. deterioration in US auto finance conditions?) are +81-3-5208 6242
emerging as new concerns. The reopening of the Strait of Hormuz alone is unlikely to
restore share prices to levels seen before 27 March. We recommend with Buy ratings
Suzuki Motor and Isuzu Motors, the winners in Global South markets, and Toyota
Motor, which has completed its profit structure transformation. We view US exposure as
a short-term negative factor due to tariffs and intensifying competition and thus have
Sell ratings on Subaru and Nissan Motor. We also have a Sell rating on Archion due to its
unattractive valuation. We have revised our earnings forecasts, now assuming ¥160/$
(previously ¥155/$), and upgraded Isuzu Motors to Buy and downgraded Subaru to Sell
(Figure 3).
Middle East impact: Japanese OEMs already reflect in guidance
The Middle East impact and higher raw material costs reflected in FY3/27 guidance is
equivalent to 1.2-3.2% of sales (Figures 6-8). We factor in a cost increase equivalent to
2.0% of sales, or ¥100,000 per vehicle (Figures 9-10), as well as sluggish sales in the
Middle East and the ASEAN region. BMW issued a profit warning on 16 June, and its
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