GLOBAL RESEARCH ARCHIVE
Salesforce Acquires Fin for $3.6 Billion; Leveraging M&A to Drive Agentic Push
Research evidence excerpt
Salesforce Acquires Fin for $3.6 Billion; Leveraging M&A to Drive Agentic Push
Company Report
June 15, 2026 Salesforce.com (CRM)
Rating: Salesforce Acquires Fin for $3.6 Billion; Leveraging M&A toOUTPERFORM Drive Agentic PushPrice:
$165.89
12-Month Price Target: Earlier today, Salesforce announced that it signed a definitive agreement to acquire
$325.00 Fin, a customer agent company formerly known as Intercom, for ~$3.6 billion which
will bring a technical AI team and an established global customer base of more than
30,000 companies. Fin’s core AI Agent offering helps resolve complex customerAnalysts
queries end-to-end across all channels with the Agent powered by its proprietaryDan Ives
(212) 344-2073 AI model, Apex, that’s purpose-built for customer support while outperforming
Dan.Ives@wedbush.com available frontier models. These products and services provide complementary
Steven Wahrhaftig capabilities to CRM with new ways to deploy AI agents across customer service
(212) 931-7059 operations while supporting all SMB and enterprise customers throughout the AI
steven.wahrhaftig@wedbush.com adoption phase by building more tailored transformations built on trusted data,
Sam Brandeis security, governance, and integration. Fin’s AI agent is already performing well with(212) 222-3005
sam.brandeis@wedbush.com customer outcomes with AI agents resolving on average 76% of support volume
Anish Jog end-to-end which will enable companies of all sizes to accelerate time to value with
(917) 747-3095 trusted agents that deliver measurable outcomes at scale. With this acquisition,
anish.jog@wedbush.com which is expected to close in CRM’S FY4Q27, there is no change to CRM’s FY27
Matthew Ricapito financial guidance and will not impact the company’s capital return program.
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