GLOBAL RESEARCH ARCHIVE
The Plumber Sits Out Again: FY3/27 Switch2 Holiday Has a Mario-Shaped Hole
Research evidence excerpt
The Plumber Sits Out Again: FY3/27 Switch2 Holiday Has a Mario-Shaped Hole
Japan | Interactive Entertainment
Nintendo Co. Ltd. EquityJuneResearch9, 2026
FLASH NOTEThe Plumber Sits Out Again: FY3/27 Switch2
RATING BUYHoliday Has a Mario-Shaped Hole
PRICE ¥7,640^
Today's Nintendo Direct confirmed what credible leakers had flagged: no
mainline 3D Mario in 2026. The absence is commercially meaningful — a PRICE TARGET | % TO PT ¥21,260 | +178%
2nd holiday without highest-attach franchise caps s/w upside. The Direct 52W HIGH-LOW ¥14,795 - ¥6,849
was not without merit (Zelda: OoT Remake confirmed, strong 3P slate). But FLOAT (%) | ADV MM (USD) 91.6% | 561.24
meaningful (well above guide) FY3/27 OP growth will be harder to achieve MARKET CAP ¥8.9T | $55.9B
without Mario as the tent-pole. FY3/28 sets up as a more powerful year. TICKER 7974 JP ^Prior trading day's closing price unless otherwise
noted.
Today's June 9 Direct — was headlined by 3P announcements and a few 1P surprises,
RATING BUY
including the first official tease of a remake of The Legend of Zelda: Ocarina of Time (OoT). The 1P
slate for the holiday window includes the OoT Remake (2026, no specific date given), Rhythm TICKER NTDOY
Heaven Groove (July 2), and a Star Fox title already confirmed ahead of the showcase. The PRICE $12.23^
3P slate is substantive: Kingdom Hearts 4 (KH4) confirmed day-one on Switch 2, alongside PRICE TARGET | % TO PT $35.00 | +186%
Dragon's Dogma 2 (Oct9), Stellar Blade 2 (Aug), and Rayman Legends Retold (Oct1). A new 3D
Mario game was not expected at this showcase, with a 2027 release target the cited reason.
This is confirmed — no teaser, no placeholder reveal.
Context & Significance: Switch 2 reached c. 20m units as of Mar31, 2026 — the fastest-selling
console of all time, with c.
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