West Elm Brand Interest From Gen Z Hitting New Peaks

Research evidence excerpt

West Elm Brand Interest From Gen Z Hitting New Peaks

Is A Top

Destination On West Elm's WebsiteRaising Our Estimates For The West Elm Banner. We now model West Elm comps +5.7% for Top 10 Pages On WestElm.com Of 4,200+ URLs

the year, which is near-50 bps above the Street. This brings our overall comp near-50 bps above 1. westelm.com

consensus as well. Here's why we are bullish on momentum continuing:

2. westelm.com/checkout/app/payment.html

Emma's Prior Campaigns Across The Retail Landscape Have Been Impactful For Brands 3. westelm.com/shop/sale/all-sale•

That 'Paid Up'. A&F, Aritzia, Warby Parker, and others who have partnered with her have 4. westelm.com/customer-service/order-shipment-tracking

disclosed favorable results. 5. westelm.com/products/mini-pebble-wool-jute-rug-b859

Emma's High-Fashion Authority Has Potential To Elevate The Stature Of West Elm In The 6. westelm.com/shop/furniture/beds•

Eyes Of Gen Z. Very possible that Emma's influence leads her loyalists to increasingly 'trade 7. westelm.com/account/login.html

up' from mid-tier products to the retailer's more modern & stylish assortment. 8. westelm.com/shop/sale/clearance

9. westelm.com/shop/collaborations/emma-chamberlain

Emma's Reach Is Far Beyond Personalities WSM Has Seen Strong Results From. The• 10. westelm.com/shop/sale/outlet-deals

Williams-Sonoma banner has benefited from the popular Stanley Tucci GreenPan Collection, . Source: SimilarWeb.

and he has a 'mere' 6M followers vs. Emma's 14M.

Her Engagement On Social Media Is More Impressive Than Her Reach. 'Likes', comments,•

nor views put 'money in the bank' for West Elm, but that said, small doses of conversion on

this potential virality should not be discounted.

FY (Jan) 2025A 2026A 2027E 2028E Jonathan Matuszewski, CFA * | Equity Analyst