GLOBAL RESEARCH ARCHIVE
Monster Beverage Corporation: Welcome to the club: reintroducing the “newest” staples multi-national
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Monster Beverage Corporation: Welcome to the club: reintroducing the “newest” staples multi-national
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Monster Beverage Corporation
Welcome to the club: reintroducing the
“newest” staples multi-national
Maintain Rating: BUY | PO: 99.00 USD | Price: 91.21 USD
Int’l sales now aligned with large cap multi-national peers 11 June 2026
1Q marked a meaningful inflection point for Monster Beverage with international (non- Equity
US) sales now comprising ~45% (1Q26; 43% TTM) of total company revenues, up from
32% in 2019. This now puts Int’l sales in line with mega-cap peers, namely PEP & PG PeterResearchT. Galbo,AnalystCFA
and behind KO, CL, MDLZ & PM. While not traditionally thought of in the multi-national BofAS
bucket, we think MNST deserves renewed consideration for global investors as it +1peter.galbo@bofa.com646 743 0175
crosses a meaningful threshold and importantly has future growth drivers that are non- Christian Junquera
US driven. We see per-capita consumption opportunities in Emerging Markets (Mexico, Research Analyst
BofAS
Brazil, India & China) as meaningful and sustainable growth drivers for MNST over the +1 646 855 5195
next several years. We maintain Buy on MNST, a top pick for 2026, and $99 PO. christian.junquera@bofa.com
Crossing into international waters
The average Staples multi-national generates 66% of revenue outside of the US (56% Stock Data
excluding PM & CL); we have been more bullish on emerging market exposed stories
(see year ahead) vs those in the domestic market through 2026, this has also been Price 91.21 USD
expressed in stock performance with KO/CL/MDLZ outperforming PEP/PG on relative Price Objective 99.00 USD
basis. While MNST is more aligned from a sales standpoint with the latter group, it has Date Established 8-May-2026
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