GLOBAL RESEARCH ARCHIVE
U.S. Data Pulse: University of Michigan Consumer Sentiment: An uptick in sentiment, driven by middle and lower income cohorts
Research evidence excerpt
U.S. Data Pulse: University of Michigan Consumer Sentiment: An uptick in sentiment, driven by middle and lower income cohorts
UpdateM
Preliminary June University of Michigan consumer sentiment
survey
Headline consumer sentiment showed an improvement for the month of June, after
sequential declines in March and April. The level of the index, however, remains close to
historical lows.
Exhibit 2: Overall consumer sentiment declined sharply, across current and expected
conditions
June May M/M Y/Y
Preliminary April 2026 Survey
2026 2026 Change Change
Index of Consumer Sentiment 48.9 44.8 9.2% -19.4%
Current Economic Conditions 48.4 45.8 5.7% -25.3%
Index of Consumer Expectations 49.3 44.1 11.8% -15.1%
Source: University of Michigan, Morgan Stanley Research
The sentiment by income cohorts shows that the uptick in the sentiment index was the
largest among families in the income cohort earning less than $100k/year. The sentiment
among the cohorts earning more than $100k/year moved sideways. During the month of
May, the pace of increase in gas prices has decelerated relative to March, and that could
have been a factor in the improvement of sentiment among the income cohorts that have
a higher share of energy spend in their budgets.
Exhibit 3: The improvement in sentiment was driven by the Exhibit 4: The improvement in sentiment was across the
uptick among the lower-income cohort sentiment political spectrum
Univ of Michigan Consumer Sentiment Index of Consumer Sentiment by Political Affiliation
95 110
75 80
55 50
Index of Consumer Sentiment
45 Families w/ inc< $100k/Yr
Families w/Inc > $100k/Yr Democrats Independents Republicans
35 20
Source: University of Michigan, Haver Analytics, Morgan Stanley Research Source: University of Michigan, Haver Analytics, Morgan Stanley Research
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