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CMS CRC Decision Keeps Cologuard at the Fore and Creates Path for SimpleScreen
Research evidence excerpt
CMS CRC Decision Keeps Cologuard at the Fore and Creates Path for SimpleScreen
Medical Supplies & Devices
Abbott Laboratories
TD SECURITIES (USA) LLC QUICK TAKE: COMPANY UPDATE
June 9, 2026
Price: $90.50 (06/8/2026) CMS CRC Decision Keeps Cologuard at the
Price Target: $115.00 Fore and Creates Path for SimpleScreen
BUY (1)
ESG SCORE: 58/100
Joshua Jennings, M.D. THE TD COWEN INSIGHT
646 562 1333
CMS published a final decision for CRC non-invasive biomarker tests, which preserved
joshua.jennings@tdsecurities.com
favorable Cologuard reimbursement, created a coverage path for blood-based tests
Colin Clark (SimpleScreen), established clinical thresholds for new entrants, and aligned screening
646 562 1441 populations to guidelines, in-line with proposal. We remain positive on Cologuard's
colin.clark@tdsecurities.com
defensibility and the potential SimpleScreen coverage pathway.
John Rusch, CFA
646 562 1324 Reimbursement Expands to Include All Non-invasive Biomarker Tests, Which Creates an
john.rusch@tdsecurities.com Easier Path for SimpleScreen
Key Data The CMS memo broadened coverage from a stool DNA-centric framework to a technology-
Symbol NYSE: ABT
agnostic biomarker category, explicitly including RNA-based approaches alongside DNA
Market Cap $157.6B tests. This removes the structural advantage Cologuard historically enjoyed as the primary
covered modality as suggested by the proposal, but we believe the change validates ABT's
broader Dx portfolio strategy: while Cologuard and Cologuard Plus remain core assets, the
SimpleScreen (to be exclusively licensed from Freenome) blood-based program now has a
clearer reimbursement pathway as part of the same covered class.
Explicit Performance Thresholds were Introduced, Creating a Barrier for New Tests
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