Equity Snap: Apple (AAPL US) Upgraded Siri and Apple Intelligence at WWDC 2026

Research evidence excerpt

Equity Snap: Apple (AAPL US) Upgraded Siri and Apple Intelligence at WWDC 2026

9 June 2026

Equity Snap: Apple (AAPL US) Equities Computers & Peripherals

Upgraded Siri and Apple Intelligence at WWDC 2026 United States

◆ Apple announces Siri AI and Apple Intelligence upgrade Nicolas Cote-Colisson*

MD, Head of Global Tech Platforms

HSBC Continental Europe

Apple (AAPL US, USD301.54, Hold, TP USD260.00) nicolas.cote-colisson@hsbcib.com

(Priced as of 08 Jun 2026) +44 20 7991 6826

Paul Rossington*

Siri AI finally here: Apple kicked of its annual developer conference WWDC 2026 Senior Global Tech Platforms Analyst

with a keynote on 8 June, marking the introduction of an all-new agentic Siri AI. This HSBC Bank plc

paul.rossington@hsbcib.com

next generation of Siri comes equipped with visual intelligence, the capability to +44 20 7991 6734

access information across apps to conduct contextual conversations, a richer user Charlie Rothbarth*

interface and agentic AI capabilities. The upgraded version of Apple Intelligence now Global Tech Platforms Analyst HSBC Bank plc

comes embedded within key apps and the camera, enhanced writing tools, hyper- charlie.rothbarth@hsbc.com

realistic image generation and live translation, among other features. Developers can +44 203 2685284

start testing the new services now and the software upgrade (iOS 27, iPadOS 27, Mohammed Khallouf*, CFA Global Tech Platforms Analyst

macOS 27, watchOS 27, and visionOS 27) will be available to users this fall on HSBC Bank Middle East Limited, DIFC

mohammed.khallouf@hsbc.com

supported products (including iPhones from 15 Pro and Series 16). Siri AI will not be +971 4 509 3337

available initially in the EU in iOS and iPadOS. Siri AI and the other new Apple

Sonam Chamaria*