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Rivian Automotive Inc.: Takes from R2 release...excitement building, but execution + demand remain critical
Research evidence excerpt
Rivian Automotive Inc.: Takes from R2 release...excitement building, but execution + demand remain critical
Equity Research
U.S. Autos & Mobility
10 June 2026
Rivian Automotive Inc.
Takes from R2 release...excitement
building, but execution + demand
RIVN EQUAL WEIGHTremain critical
U.S. Autos & Mobility NEUTRAL
Key Takes: 1) R2 now open to customers - leading software- Price Target USD 14.00
defined vehicle at more accessible price than R1; 2) Initial Price (09-Jun-26) USD 15.73
deliveries focused on launch edition to reduce complexity PotentialSource: Bloomberg,Upside/DownsideBarclays Research -11.0%
and wait times; 3) Unpacking R2's TAM; 4) Core q's remain on
U.S. Autos & MobilityR2 demand + profitability
Dan Levy
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dan.levy@barclays.com
BCI, US
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Yesterday we attended RIVN's R2 launch event at their Irvine office, which included R2 test
drives and management meetings. We view the R2 favorably - it is positioned as a leading
software-defined vehicle but at a price point accessible to a much wider portion of the market
than R1. Below we highlight our key takeaways from the event.
•• RIVN officially launched R2 for customer sales and has started inviting reservation holders to
configure launch edition vehicles and place orders. RIVN will methodically work through their
backlog with the goal of delivering vehicles to customers in a timely fashion (which they
defined as 2-6 weeks). Importantly, mgmt noted that it has taken key lessons from the R1
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