US Softlines Retail "Expert Call Recap: China Athletic Wear Sales Trends..."

Research evidence excerpt

US Softlines Retail "Expert Call Recap: China Athletic Wear Sales Trends..."

Global Research

8 June 2026ab

US Softlines Retail Equities

AmericasExpert Call Recap: China Athletic Wear Sales

Trends: Adidas Outperforming Nike Retailers, Specialty

Jay Sole

Analyst

jay.sole@ubs.com

China athletic wear industry market conditions are in-line: +1-212-713 3559

We hosted a call on June 5th with an industry expert to provide insight around how Zuzanna Pusz, CFA

athletic wear sales are trending in China. The expert believes athletic wear sales in China Analyst

are rising modestly above GDP growth levels and are trending in-line with expectations. zuzanna.pusz@ubs.com

Promotional activity over April and May was relatively in-line y/y, an improvement vs. +39 027 2100 226

slightly elevated promotions during 1Q26. Inventory levels are slightly elevated but Mauricio Serna, CFA

viewed as healthy and manageable. adidas has outperformed, posting strong +DD% Analyst

growth, while Nike has lagged. Please contact us for call replay details. mauricio.serna@ubs.com

+1-212-713 9028

Consumers are willing to pay high prices in some cases, despite macro issues: Robert Krankowski

The expert believes Chinese consumers over the last three months have remained Analyst

cautious but engaged. Macro factors continue to influence spending behavior, with robert.krankowski@ubs.com

many consumers seeking more economical products. Yet, Chinese consumers still show +44-20-7568 1152

willingness to pay high prices for items perceived as unique, innovative, or functionally Natalie Koltermann

superior. Associate Analyst

natalie.koltermann@ubs.com

Nike: Challenges persist and a full recovery likely takes more time: +1-212-713 4229