GLOBAL RESEARCH ARCHIVE
Gaming: Prepping for perps: perpetual futures and more “gamification”
Research evidence excerpt
Gaming: Prepping for perps: perpetual futures and more “gamification”
Accessible version
Gaming
Prepping for perps: perpetual futures and
more “gamification”
Industry Overview
Sports event contracts are here, what’s next? 08 June 2026
We have written extensively on prediction markets, and we think there is still lots of Equity
competition and innovation coming to prediction markets. While we think the near-term United States
set up is challenging for online sports betting (OSB) operators, it is important to note Gaming
that the lines between sports betting, speculation, crypto, and financial markets are Julie Hoover
blurring and long-term, it could create growth opportunities for sports betting operators. Research Analyst
BofAS
Bottom line: We expect the lines between finance, crypto, and betting to continue to +1julie.hoover@bofa.com646 855 0674
blur over the coming years, and the culture of speculation continues to accelerate. In our Shaun C. Kelley
view, the next areas of innovation could be 1) perpetual futures, on crypto, financial and Research Analyst
sports and 2) continued gamification on prediction markets and sports books. +1 646 855 1005
shaun.kelley@bofa.com
Perpetual futures: $90T in volume; Kalshi just launched Dany Asad
Research Analyst
A perpetual future (“perp”) is a derivatives contract that allows traders to speculate on BofAS
an asset’s price without owning the underlying asset. Perpetuals don’t have an expiration +1 646 855 5238 dany.asad@bofa.com
date and positions can be held perpetually. Perps have over $90T of annual global
volume. Its rise in popularity comes from 1) allowing users to take levered positions (40-
150x on Bitcoin) and 2) it provides simple ways to short assets like crypto. The biggest
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