Internet/e-Commerce: 2026 Global Tech Conference: Key Takeaways for SMID Internet/eCommerce

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Internet/e-Commerce: 2026 Global Tech Conference: Key Takeaways for SMID Internet/eCommerce

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Internet/e-Commerce

2026 Global Tech Conference: Key

Takeaways for SMID Internet/eCommerce

Industry Overview

What did we learn? CARG sees 2x conversion in AI Traffic 08 June 2026

Last week, we hosted multiple SMID Internet CEOs at our 2026 Global Tech Conference, Equity

along with an expert panel regarding AI’s impact on eCommerce sellers. CarGurus CEO United States

(& Interim CFO) Jason Trevisan joined us & we thought the tone was positive on nascent

Michael McGovern

but high quality AI traffic, dealer product attach, & the competitive moats beyond just Research Analyst

data. Mr. Trevisan quantified LLM traffic at about 1% of total traffic, but converting at BofAS

+1 415 676 3520

nearly 2x the rate of non-AI traffic, while adding CARG remains highest ranking in LLM mmcgovern@bofa.com

search visibility. CARG’s AI virtual assistant Discover sees strong engagement patterns,

with double-digit prompts per user session on average, providing richer user data that

can be converted into a packaged profile for dealers. Longer term, this can lead to

better shopper signals that allow dealers to tailor interactions & improve conversion.

Ultimately in our view, CARG is well-positioned to capitalize on improved monetization

of AI traffic long term, as the category leader in Online Autos for dealer data.

Ethos CEO Peter Colis shares the latest on AI in insurance

Ethos (LIFE) CEO Peter Colis framed AI as more of an accelerant than disintermediation

risk, noting that Life insurance is very data-heavy, with precise underwriting engines

difficult to fully convert to an LLM experience. ChatGPT integration is still in early