Sony: Evolving the Experience Beyond the Living Room's Console - Games Meeting Takeaways

Research evidence excerpt

Sony: Evolving the Experience Beyond the Living Room's Console - Games Meeting Takeaways

Media, Entertainment & Telecom

SONY GROUP CORPORATION (6758) June 5, 2026

Sony: Evolving the Experience Beyond the Living Room's Rating:

Console - Games Meeting Takeaways Outperform

Price:

Following yesterday’s sell-side Q&A with Sony Interactive Entertainment (SIE) ¥3,540.00

leadership, we gained further conviction in Sony’s gaming strategy. While the Price Target:

¥4,700discussion was more strategic than financial, it reinforced how today's momentum % Upside:

& execution are strengthening the PlayStation ecosystem ahead of the next 32.8%

growth cycle. We reiterate Outperform, PT ¥4,700.

Source: FactSet, Wolfe Research

Achieving record sales & operating profits in F'25 despite ¥138B in impairment Priced as of 06/04/26

charges, the key question for Sony’s gaming business is whether it can sustain &

expand its success amid a rapidly evolving industry. Rising console component

costs, elongating development time, increasing demand for flexible, digital-

first experiences, and broader cross-platform IP distribution are reshaping the

competitive landscape. Ronald Song

Given gaming’s outsized importance to Sony’s valuation relative to its ~1/3 rsong@wolferesearch.com(646) 582-9327

contribution to Group profits, management’s approach to these challenges remains View 6758 Model

central to Sony's investment case. SIE President & CEO Hideaki Nishino, Studio Peter Supino

Business CEO Hermen Hulst, and SVP Finance, Corp Dev & Strategy Lynn Azar psupino@wolferesearch.com

outlined their vision for the next phase of the PlayStation ecosystem during our (646) 582-9330

View Peter’s Research

sellside group meeting.

Logan Angress, CFA