GLOBAL RESEARCH ARCHIVE
PAR Technology Moving to Neutral to Reflect Updated Valuation Methodology
Research evidence excerpt
PAR Technology Moving to Neutral to Reflect Updated Valuation Methodology
Ella Smith AC North America Equity Research
(1-212) 622-2451 08 June 2026 J P M O R G A N
ella.smith@jpmchase.com
Price Performance Summary Investment Thesis and Valuation
Investment Thesis
We rate PAR Neutral. PAR Technology is a pure-play restaurant
technology provider offering unified, cloud-native solutions
across front-of-house and back-of-house operations. The
company serves some of the largest restaurant brands in the
United States, including McDonald’s (25% of revenue in 1Q26),
Yum! Brands, and Dairy Queen, with solutions spanning point-
of-sale, payments, loyalty management, digital ordering, and
operational analytics. PAR has been gaining market share from
legacy players like NCR and Oracle as restaurants migrate
YTD 1m 3m 12m toward modern, platform-based solutions. However, much of
Abs -63.4% -7.8% -30.9% -80.1% this growth has been inorganic, with acquisitions accounting for
Rel -78.4% -7.6% -44.0% -113.2%
~90% of site additions from FY23 to FY24. Management
Company Data estimates a $47.7B global TAM with less than 2% penetration,
Shares O/S (mn) 41 but we see intense competition from well-capitalized
52-week range ($) 72.15-11.59 incumbents.
Market cap ($ mn) 538.93
Exchange rate 1.00 Valuation
Free float (%) 97.4%
3M ADV (mn) 1.85 Our $16/sh PT is derived using a 23x EV/EBITDA multiple on
3M ADV ($ mn) 26.3 our 2026 estimates. This multiple is at the higher-end of the
Volatility (90 Day) 93 range at which Vertical Software companies currently trade. We
Index RUSSELL 2000
BBG ANR (Buy | Hold | Sell) 8|1|1 believe this is justified due to PAR’s sticky, enterprise-grade
customer base with ample potential to expand cross-sell.
Key Metrics (FYE Dec)
$ in millions FY25A FY26E FY27E FY28E
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