Cantor Daily Research Highlights

Research evidence excerpt

Cantor Daily Research Highlights

ost of deployment, and expectations are to find more use cases in other areas of the business.

A large public sector customer is seeing significant productivity improvements since adopting Agentforce and Data 360 across

Service Cloud and customer engagement before and during on-site service delivery. The integration with mobile to provide

real-time information updates directly tied to SoR data is reducing human hours and improving reliability.

Retail banking tech company is expecting to select Salesforce for Sales, Service and Customer Engagement. The advances in

Agentforce over the past year and deep integration with Data 360 are tipping the decision in CRM's favor. Its current multi-

vendor solution has proven to be difficult to deploy single-use-case agents from those vendors, as the interoperability of the

multiple systems is limited and results in "dumb" agents that only operate with a single silo of data.

A large tech services partner has seen strong growth in Agentforce project demand so far this year. Clients looking to deploy

service and marketing agents are finding Data 360 to be the most straightforward and comprehensive way to include CRM

and third-party data sources into Agentic deployments for internal and external users. The overall growth in their CRM

practice is higher YTD by more than 15% vs. the same period last year, ahead of plan for low-teens growth to start the year.

Agentforce is more than making up for slow growth in Marketing & Commerce, and Connections is expected to be a catalyst

for further improvements the remainder of the year. The partner was positive on Contentful acquisition and is already seeing

traction with the Qualified assets acquired earlier this year.