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U.S. Theme Parks: Clouds & Crowds: Barclays Proprietary Theme Park Weather Index

Published: 2026-06-05Institution: BarclaysPages: 19Original language: 英语Evidence page: 1

Research evidence excerpt

U.S. Theme Parks: Clouds & Crowds: Barclays Proprietary Theme Park Weather Index

Equity Research

U.S. Gaming, Leisure & Lodging

5 June 2026

U.S. Theme Parks

Clouds & Crowds: Barclays

Proprietary Theme Park Weather

U.S. Gaming, Leisure & LodgingIndex

POSITIVE

Launching the Barclays Theme Park tracker, correlating high- U.S. Gaming, Leisure & Lodging

Brandt Montour, CFAfrequency data for local weather, park-level visitation, and

ticket/pass prices: We expect favorable May weather drove a +1brandt.montour@barclays.com212 526 9947

bounce in visitation, following a soft April. BCI, US

William Wei

+1 212 526 7591We appreciate your 5-star vote in the 2026Extel All-America Research Survey in Gaming & Lodging

yangjing.wei@barclays.com

and Leisure categories. View our analysts » Vote 5 Stars for Barclays »

BCI, US

We launch our inaugural monthly Theme Park tracker, which aggregates local weather data into Elizabeth Heffern

a new proprietary index, that we find correlates well historically to visitation data for FUN, and +1 212 526 3592

we show this alongside (more idiosyncratic) changes in our pricing tracker (window tickets and elizabeth.heffern@barclays.com

BCI, USpass).

Kristi Martiko, CFA

Our data shows a constructive read on May for both FUN and PRKS, led by especially +1 212 526 7672

supportive weather in SoCal for both FUN/PRKS, in IL for FUN, and in VA for PRKS. Our new kristi.martiko@barclays.com

proprietary weather index tracks temperature and rain at the local level across all major parks, BCI, US

and we weight these factors to come up with a weather "score" that on a y/y basis correlates

well against Placer.AI's park-level visitation trends historically. Based on past weather

correlation, we would expect FUN visitation could have been up L to MSD% in May (PRKS

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