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Vail Resorts, Inc: 3Q26 Earnings Preview: Focus on pass sales
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Vail Resorts, Inc: 3Q26 Earnings Preview: Focus on pass sales
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Vail Resorts, Inc
3Q26 Earnings Preview: Focus on pass
sales
Maintain Rating: NEUTRAL | PO: 140.00 USD | Price: 133.88 USD
Pass Sales in focus; Web Traffic +12% Y/Y 04 June 2026
Vail Resorts (ticker: MTN) is scheduled to report earnings on Monday, June 8th. Following Equity
the late-season metrics update in April, investor focus has shifted to early pass sales
trends for next season. Epic Pass web traffic is up +12% Y/Y since launch through 5/25 Shaun C. Kelley Research Analyst
(last day of lowest price). BofAS
+1 646 855 1005
Bottom line: We expect pass units to be down ~mid-single-digits and pass dollars down shaun.kelley@bofa.com
slightly, largely consistent with Vail’s update in April with pass units “down moderately” JulieResearchHooverAnalyst
and dollars down “slightly”. Per our conversations with investors, we think this is BofAS
+1 646 855 0674
consistent with broader expectations. Maintain Neutral. julie.hoover@bofa.com
Expecting season pass units down mid-single-digits% DanyResearchAsadAnalyst
BofAS
When MTN provided an update on pass sales in April, web traffic was trending up +13%, +1 646 855 5238
so since then, trends have been fairly stable. Historically, prior season pass usage is the dany.asad@bofa.com
best indicator of renewals, so last year’s weaker conditions may be weighing on early
sales, which typically skew toward renewals. MTN’s new initiatives including discounted
passes for Young Adults (13-30 year olds) and the Ski with a Friend Initiative (launched Stock Data
Aug-25) could help mitigate some of this pressure at the margin, but also impact mix.
Price 133.88 USD
Price Objective 140.00 USDFY26 Guidance: Expecting a midpoint of ~$745M
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