The Financial Espresso "Nu games; MELI's service breakdown; Ibovespa con..."

Research evidence excerpt

The Financial Espresso "Nu games; MELI's service breakdown; Ibovespa con..."

Global Research

28 May 2026ab

The Financial Espresso Equities

Latin AmericaNu games; MELI's service breakdown; Ibovespa

contract; Families indebted; CADE & Itau; FGC Financial

& BRB; Argentina's FX and IMF KaioAnalystPrato

kaio.prato@ubs.com

+55-11-3513 6573

Nubank launches games, quizzes and competitions that offer exclusive Thiago Batista, CFA

Analystdiscounts and prizes

thiago.batista@ubs.com

Yesterday, Nubank introduced new features to its Vantagens Nu section, an area +55-11-3513 6518

within the app designed to consolidate exclusive benefits, discounts, and rewards

Camila Azevedo

for customers. From now on, the platform will include games, quizzes, and

Associate Analyst

competitions offering discounts and perks with partners such as Shopee, Uber, camila.azevedo@ubs.com

Amazon, Boticário, and Samsung, enhancing the experience beyond transactional +55-11-2767 6881

advantages and making app interactions more engaging and dynamic. This update

Bruno Kenji

strengthens Vantagens Nu as a continuous engagement ecosystem, aimed at

fostering frequent interactions, the ongoing discovery of benefits, and light bruno.kenji@ubs.com

entertainment experiences within the app. The new features will be rolled out +55-11-2767 6056

gradually by next week to eligible customers directly through the Vantagens Nu tab.

Olavo Arthuzo

Our take: We note that, as indicated by Nu, the company aims to provide an

Analyst

increasingly dynamic experience and foster interactive moments within the app, olavo.arthuzo@ubs.com

while also assisting users in saving through discounts and cashback. +55-11-2767 6306

Beatriz Shinye

Mercado Libre has a breakdown in service to shopkeepers and sales drop Associate Analyst