Brazilian Retailers "UBS Shopping Cart: Workweek reform advances; ASAI p..."

Research evidence excerpt

Brazilian Retailers "UBS Shopping Cart: Workweek reform advances; ASAI p..."

Global Research

28 May 2026ab

Brazilian Retailers Equities

AmericasUBS Shopping Cart: Workweek reform

advances; ASAI private label; Retail Consumer, Cyclical

Confidence; Municipalities adopt GLP-1 Vinicius Strano,AnalystCFA

vinicius.strano@ubs.com

+55-11-2767 6688

Brazil’s Lower House approves proposal to reduce workweek Isabella Lamas

Associate Analyst

According to Valor, Brazil’s Lower House approved the PEC proposing to end the 6x1 isabella.lamas@ubs.com

work schedule. The proposal will now move to the Senate for further review. The +55-11-2767 6836

rapporteur’s report proposed a gradual reduction in the standard workweek from 44

Lucca Biasi

to 40 hours, with no salary cuts. Under the proposal, weekly working hours would

initially be reduced from 44 to 42 hours within 60 days following the PEC’s lucca.biasi@ubs.com

promulgation, with a further reduction from 42 to 40 hours scheduled 12 months +55-11-2767 6173

later.

Pedro Perone

Assaí launches private label strategy with 200 SKU target pedro.perone@ubs.com

According to NeoFeed, Assaí launched its private label strategy, initially offering 25 +55-11-2767 6007

food products and targeting to reach 200 SKUs by year-end. The company will

operate with two brands: "Assaí” for retail consumers and “Assaí Chef” for small

businesses, which represent 42% of the company's sales. Prices are expected to be

20% below leading brands, while maintaining a focus on quality and value for money

products. The rollout will begin in São Paulo before expanding to other regions,

depending on supplier availability. Management highlighted that private label

products represent a growth opportunity, supported by the still low penetration of