Internet - China: Play Pulse: China Online Game Tracker –April 2026

Research evidence excerpt

Internet - China: Play Pulse: China Online Game Tracker –April 2026

Accessible version

Internet - China

Play Pulse: China Online Game Tracker –

April 2026

Industry Overview

Apr’ 26 online game growth accelerated to 11% YoY 28 May 2026

Per CNG, China’s online game industry delivered a solid April’26, with total revenue Equity

reaching RMB30.4bn, up 11% YoY and -4% QoQ, primarily driven by steady user China

engagement and monetization. Mobile game gross billings continued to dominate with Internet/e-Commerce

RMB22.4bn sales, +10% YoY (74% mix). PC & console games: PC games saw notable Alex Liu >>

growth of 23% YoY in Apr’26, with continued ramp up of high-quality cross-platform Research Analyst

titles such as Delta Force. Overseas games by Chinese developers: in-house games Merrill+852 3508Lynch5090(Hong Kong)

generated US$2.0bn in overseas market, up 31% YoY on accelerating globalization of alex.liu3@bofa.com

Chinese developers. Joanna Du >>

Research Analyst

Merrill Lynch (Hong Kong)

joanna.du@bofa.comUser & time spent tracking by QuestMobile

Per QuestMobile, Tencent key games’ DAU slightly rebounded in Apr’26 post CNY, while

total time spent was largely flat MoM. Delta Force DAU/time spent is now 67%/62% of

HoK and 169%/155% higher than Peacekeeper Elite in Apr’26. NetEase key mobile game

titles saw a decline in DAU and time spent growth in Apr’26, while Eggy Party DAU was - DAU: daily active user

1% MoM post strong CNY. Bilibili key mobile game titles saw a downward trend in

users and engagement in Apr’26. CNG: China New Game Research

Game grossing tracking by Sensor Tower CNY: Chinese New Year

Per Sensor Tower iOS grossing tracking, domestic mobile game grossing +8% YoY HoK: Honor of Kings

(Tencent), +1% YoY (NetEase) and -20% YoY (Bilibili) in Apr’26.