GLOBAL RESEARCH ARCHIVE
MINISO Group Holdings: 1Q in line; somewhat balanced risk-reward
Research evidence excerpt
MINISO Group Holdings: 1Q in line; somewhat balanced risk-reward
iQprofile SM MINISO Group Holdings
Key Income Statement Data (Dec) 2024A 2025A 2026E 2027E 2028E Company Sector
(CNY Millions) Retailing-Broadline/General Merchandisers
Sales 16,994 21,444 25,642 29,417 33,596
Gross Profit 7,637 9,648 11,543 13,463 15,632
Sell General & Admin Expense (4,451) (6,491) (8,022) (9,434) (11,137) Company Description Operating Profit 3,316 3,303 4,543 4,228 4,674
Net Interest & Other Income 32 (625) (380) (400) (420) MINISO is the largest branded variety retailer of lifestyle
Associates NA (765) 52 394 500 products globally and in China. The first store was opened
Pretax Income 3,348 1,913 4,216 4,222 4,754 in 2003 in China. It sells the products under its own brands
Tax (expense) / Benefit (712) (704) (873) (1,061) (1,172) "MINISO". As of end-2025, MINISO has 8.2k stores globally
Net Income (Adjusted) 2,721 2,893 4,024 3,320 3,564
with 4.6k stores in China and 3.6k stores in around 100
Average Fully Diluted Shares Outstanding 312 312 312 312 312
countries. Its founder, Guofu Ye, is the controlling
Key Cash Flow Statement Data
shareholder with 72.5% stake. The company was listed on
Net Income 2,618 1,205 3,335 3,152 3,573
NYSE in Oct 2020. Depreciation & Amortization 192 359 527 571 603
Change in Working Capital (1,015) (1,404) (57) (186) (406)
Deferred Taxation Charge NA NA NA NA NA
Other Adjustments, Net 373 596 387 408 430 Investment Rationale
Cash Flow from Operations 2,168 756 4,193 3,945 4,199 We rate MNSO Neutral. Sequential revenue/earnings
Capital Expenditure (763) (700) (700) (700) (700) growth reacceleration in 2H25 looks intact amid easier
(Acquisition) / Disposal of Investments 150 (6,270) 0 0 0
base, rising contribution from more profitable mega stores,
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