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Pou Chen Corp (9904 TT, NT$25.65) - Footwear OEM business bottoms out, China channel rebounds
Research evidence excerpt
Pou Chen Corp (9904 TT, NT$25.65) - Footwear OEM business bottoms out, China channel rebounds
Taiwan Equity | Sports & Leisure
Company Snapshot
Fubon Research Pou Chen Corp (9904 TT)
May 26, 2026
_ Footwear OEM business bottoms out, China channel rebounds
Buy
Maintain Buy, target price of NT$30, 17% upside
Price Target price
NT$25.65 NT$30 1. Trim FY26 earnings forecasts on lower-than-expected 1Q26 EPS of NT$0.76
●Visit notes ○Initiating coverage 2. Footwear OEM business to grow QoQ in 2Q26, HoH in 2H26
●Company update ●Earnings revision 3. 1Q26 SSS of YY Sports, channel business in China turns positive on effective
○Earnings preview ○Rating change
inventory, discount control, with steady GM growth
Shares out. (mn) 2,947
Mkt cap (NT$mn) 75,590
Mkt cap (US$mn) 2,402 Trim FY26 earnings forecasts on lower-than-expected 1Q26 EPS of NT$0.76
FINI holding (%) 33.02 Pou Chen’s 1Q26 net EPS was NT$0.76, below expectations. Sales reached NT$63.09bn,
Local IM holding (%) 9.09 down 5.9% YoY, with GM of 22.1%, and OpM 3.2%, both down 1.2ppts YoY. In addition,
Directors holding (%) 7.67
non-op gain was below expectations due to lower profit contribution from Nan Shan Life,
52-week high (NT$) 33.35
52-week low (NT$) 25.60 resulting in net EPS of NT$0.76. However, due to the impact of IFRS 17 adoption by Nan
Day-trading % 14% Shan Life, 1Q25 results were restated and 1Q26 profit showed a significant YoY increase
compared to the 1Q25 EPS of NT$0.04.
ESG rating 7 Industry Rank 1/27
Footwear OEM business to grow QoQ in 2Q26, HoH in 2H26
1Q26 footwear shipment was 56.9mn pairs, down 8.1% YoY, and ASP was US$20.52, up
2.4% YoY. GM of 14.8% and OpM of 2.0% were down 2.9 and 3.7ppts YoY, respectively,
mainly due to lower sales scale, uneven capacity allocation, tariff sharing, and learning
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