European Consumer Staples: HPC: US Nielsen insights (4 w/e May 16th)

Research evidence excerpt

European Consumer Staples: HPC: US Nielsen insights (4 w/e May 16th)

Equity Research

26 May 2026

European Consumer Staples

HPC: US Nielsen insights (4 w/e

May 16th)

Overview of US Nielsen trends by company and category. European Consumer Staples

NEUTRAL

Nielsen has now introduced syndicated reports that expand coverage from Full View European Consumer Staples

Measurement (FVM+C) to All Measured Outlet (AMO). Under FVM+C, coverage was limited to Warren Ackerman

traditional xAOC+C channels—Food, Drug, Mass, Walmart, Club, Dollar, and Military—along +44 (0)20 3134 1903

with Amazon 1P. The transition to AMO adds incremental coverage, including Costco, Pet warren.ackerman@barclays.com

Retail, and select additional accounts. Barclays, UK

Abhishek Gokhale

The latest US Nielsen IQ data for the four weeks ending May 16th was released today. +91 (0)22 6175 1952

Below, we summarise monthly sales growth trends in Nielsen tracked categories for Beiersdorf, abhishek.gokhale@barclays.com

Galderma (covered by Yihan Li), Haleon, Henkel, L’Oréal and Reckitt in Europe and Church & Barclays, UK

Dwight, Clorox, Colgate, Kenvue, Kimberly Clark and P&G in the US (all US companies covered

by Lauren Lieberman).

Analysis on other metrics e.g. brand level splits, volume/pricing/promo trends, etc. is available

upon request.

Best,

Warren

Key Takeaways from the data release below:

European Companies

• Beiersdorf: Latest 4wk sales +0.6% YoY, Latest 4wk volume -2.8% YoY, Latest 4wk market

share -41bps. The main driver was Hand & Body +8.6% YoY (vs category +10.5%), while the

main drag was Sun Care -31.0% YoY (vs category -8.2%). Volumes are weak overall (-2.8%),

with declines in core Hand & Body (-2.2%) and a severe contraction in Sun Care (-33.8%),

despite strength in Lip Care (+30.3% volume).