TOST/FISV/GPN/FOUR/XYZ: Takeaways from Restaurant POS Booth Tour

Research evidence excerpt

TOST/FISV/GPN/FOUR/XYZ: Takeaways from Restaurant POS Booth Tour

Equity Research

Multi Company Update — May 20, 2026

Payments, Processors, and IT Services

TOST/FISV/GPN/FOUR/XYZ: Takeaways from

Restaurant POS Booth Tour

Our Call Jason Kupferberg

Restaurant POS competition continues to intensify but ample white space remains. AI is Equity Analyst | Wells Fargo Securities, LLC

Jason.Kupferberg@wellsfargo.com | 212-214-5457

strengthening product functionality, which along with service/support outweigh price in

Cassie Chanterms of vendor selection criteria. No POS product at DASH's booth.

Equity Analyst | Wells Fargo Securities, LLC

Cassie.Chan@wellsfargo.com | 212-214-5331

Consistent with prior years, TOST's booth was bustling with activity. Toast showcased Melissa Chen, CFA

its new marketing tool Toast IQ Grow, which is currently in pilot. The $499 monthly SaaS Associate Equity Analyst | Wells Fargo Securities, LLC

fee includes Advertising Pro (incl $500 Google ads credit), Marketing Services (dedicated Melissa.Chen@wellsfargo.com | 212-214-5346

Toast marketing manager), and Marketing Agent (AI agent), and is driving ~8% GPV uplift Tyler DuPont, CFA

from initial customers. Toast is also leveraging AI for customer service, with AI-enabled Associate Equity Analyst | Wells Fargo Securities, LLC

voice and chat now representing 40% of support. Tyler.J.Dupont@wellsfargo.com | 212-214-5431

GPN showcased its recently announced AI-first Genius handhelds and updated self-

service kiosks (both expected to be in market in 4Q26/1Q27). Genius hardware is unified

across the entire stack, enhancing ease of operation and service. GPN recently rolled

out an AI reporting offering, and other AI use cases include voice on handhelds and

streamlining merchant onboarding.