GLOBAL RESEARCH ARCHIVE
ITC (+) : Calm before the storm
Research evidence excerpt
ITC (+) : Calm before the storm
EQUITIES
FOOD & HPC
ITC OUTPERFORMPRICE* INR308.1 TARGET PRICE INR370 (UPSIDE 20%) TARGET 3%PRICE EPS03/27e1% nonEPS material03/28e
Calm before the storm
Cigarette taxation in India has been overhauled, and ITC’s cigarette revenue is not strictly21 MAY 2026
Securities Research Report comparable q-q or y-y. Cigarette EBIT was 3% ahead of BNPPe. FMCG/paper board business EBIT
Production time: 18:44* (London time)
grew 51%/21%. The cigarette business is under pressure due to a steep increase in duties, with the
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worst impact expected in 1QFY27. FMCG business should see healthy revenue growth, with margins
Kunal Vora, CFA under pressure due to higher RM costs. We expect FY27 earnings to decline by 8% due to lowerBNP Paribas Securities India Private
Limited cigarette business EBIT partially offset by other businesses. Our FY27/28E earnings are largely
+91 22 6196 4384 unchanged. We roll forward our valuation by a quarter to Jun-28E and revise our SOTP-based TP
kunal.d.vora@asia.bnpparibas.com
to INR370. ITC offers an attractive dividend yield, with a reasonable valuation of 21x FY27E P/E.
Cigarette EBIT to be under pressure due to staggered price hikes and volume pressure
ITC has raised cigarette prices sharply in response to the increase in duties and the impact of these
new prices will be visible in numbers starting 1QFY27. Also, price hikes have been staggered and
1QFY27 is set to see an impact of lower realisation per stick as well as lower volumes. We are
building in 20% decline in cigarette EBIT for 1QFY27. Going forward, as ITC takes more price hikes,
we expect realisation per stick to be fully recovered in the coming quarters, with EBIT decline
depending on the volumes.
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