Gamification of Health Care Could be Large Dx Services Tailwind

Research evidence excerpt

Gamification of Health Care Could be Large Dx Services Tailwind

I N D U S T R Y N O T E

M a y 1 9 , 2 0 2 6

Life Science Tools & Labs

CONCLUSION David Westenberg, CFA

We think recent trends in consumer lab testing could be an overall tailwind for routine labs Sr. Research Analyst, Piper Sandler & Co.

such as Quest and Labcorp. We're ultimately seeing a structural shift in consumer-driven 727 281-6589, david.westenberg@psc.com

healthcare and the gamification of diagnostic testing. We believe given Quest's competitive Karan Patel

advantage and their successful integration into the digital ecosystems consumers already Research Analyst, Piper Sandler & Co.

727 709-9084, karan.patel@psc.comtrust, we favor Quest overall to gain exposure to this fundamental evolution in health

management. This behavioral shift transforms diagnostic testing from an episodic, Skye Gilbert

Research Analyst, Piper Sandler & Co.

symptom-driven event into a continuous, gamified lifestyle habit. While we're leaning on 646 357-0308, skye.gilbert@psc.com

Quest as the right business model, we note that over time the companies that face the

consumer likely have the more power in the supplier agreement. We're sticking with Neutral, Related Companies: Share Price:

but admit these are interesting trends to watch. DGX 189.84

LH 255.57

• Consumer-driven diagnostics as a recurring volume engine. We believe diagnostic INDUSTRY RISKS

volume will be increasingly driven by wearable biosensors and wellness apps, which

act as low-friction prompts for proactive health inquiry. When these platforms flag Competition, regulation, early stage of

commercialization of some testing modalities unexpected trends, diagnostic testing shifts from a reactive response to a proactive