GLOBAL RESEARCH ARCHIVE
Inchcape Silver Star Acquisition: Strengthening Bulgaria and Deepening Mercedes-Benz Partnership
Research evidence excerpt
Inchcape Silver Star Acquisition: Strengthening Bulgaria and Deepening Mercedes-Benz Partnership
C A Z E N O V E Europe Equity Research
22 May 2026
Inchcape Neutral
INCH.L, INCH LN
Silver Star Acquisition: Strengthening Bulgaria and Price (21 May 26):819p
Deepening Mercedes-Benz Partnership Price Target (Dec-27):880p
Our Take: Inchcape has agreed to acquire Silver Star, the official distributor of European Autos & Auto Parts
ACMercedes-Benz passenger vehicles and Daimler Trucks and Buses in Bulgaria. Akshat Kacker, CFA
Inchcape has operated in Bulgaria since 1996, currently holding a ~13% market (44-20) 7134-6775
share in passenger vehicles and ~6% in light commercial vehicles through akshat.kacker@jpmorgan.com
longstanding partnerships with Toyota and Lexus. Inchcape's distribution J.P. Morgan Securities plc
partnership with Mercedes-Benz, which began in 2019, now spans all three of its Jose M Asumendi
regions. This acquisition will further strengthen Inchcape's passenger vehicle (44-20) 7742-5315
jose.m.asumendi@jpmorgan.com
market share in Bulgaria and expand its presence with MBG into the truck J.P. Morgan Securities plc
category. The transaction is subject to customary conditions and approvals and is
Piyush Singla
expected to complete in Q3 2026. Post acquisition, we expect the leverage ratio (ex (91-22) 6157-3324
IFRS) to be ~0.5x, vs Inchcape’s longer-term target of ~1x. piyush.singla@jpmorgan.com
J.P. Morgan India Private Limited
• Noteworthy Areas: 1) Financials: In FY25, Silver Star generated revenues
of £240m (€280m), with operating margins accretive to both the region and the Specialist Sales contact details:
group, and employed 500 colleagues. The business operates a vertically- Sam Edmunds - Specialist Sales -
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