Alphabet: 2026 Marketing Live: New ad capabilities to capitalize on AI use cases

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Alphabet: 2026 Marketing Live: New ad capabilities to capitalize on AI use cases

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Alphabet

2026 Marketing Live: New ad capabilities

to capitalize on AI use cases

Maintain Rating: BUY | PO: 430.00 USD | Price: 388.91 USD

New ad formats/tools designed for AI Search experiences 20 May 2026

At 2026 Marketing Live, Google unveiled a range of new AI-powered advertising and Equity

commerce tools for marketers, designed to monetize new AI use cases (see our note:

Justin Post

Taking the lead in consumer AI experiences). The company also announced the global Research Analyst

rollout of AI Max and noted Max campaigns deliver 27% more conversions vs manual BofAS +1 415 676 3547

campaigns. New ad formats built specifically for AI Mode included conversational AI justin.post@bofa.com

answer ads, Direct Offers, AI-powered Shopping Ads, and retailer-connected commerce Nitin Bansal, CFA

ads that link users directly to merchants with available inventory. Our Take: New AI- Research Analyst BofAS

focused ad formats should help capitalize on growing AI search format usage (1bn users of +1 415 676 3551

AI Mode) and could accelerate Search monetization. Broader rollout of AI Max should nbansal7@bofa.com

improve conversion efficiency and help drive incremental ad spend.

New ad capabilities for the agentic age Stock Data

Google also introduced new agentic advertising capabilities designed to make ads more

interactive. The company launched Business Agent for Leads, which allows users to Price (NAS / NAS) 388.91 USD / 384.90 USD

engage directly with advertiser agents through AI-driven prompts and pre-filled lead Price Objective 430.00 USD / 430.00 USD

workflows. Separately, Google expanded Demand-Gen ads to Google Maps, bringing Date Established 30-Apr-2026 / 30-Apr-2026