Alphabet: Taking the lead in consumer AI experiences

Research evidence excerpt

Alphabet: Taking the lead in consumer AI experiences

users), AI Mode (1bn users) and

Gemini adoption (900mn MAUs, up from 400mn a year ago) suggests Google is

successfully transitioning Search users toward AI-native experiences, reducing the risk of

competitive disruption. We also think the new intelligent Search interface and Gemini

3.5 integration could increase search utility, engagement, and boost query growth. Big

question still to be answered is whether monetization of AI queries can materially

exceed search. We think deeper AI interactions with more ad space can drive better

monetization of informational queries, driving continued search revenue strength.

Leading the rollout of consumer AI agents

A major theme of the event was Google’s push toward autonomous AI agents across

both consumer and enterprise workflows. On the consumer side, Google introduced

Gemini Spark, a persistent personal AI agent designed to autonomously perform tasks

across devices and applications. Operating under user-defined permissions and controls,

Spark can interact with Gmail, Docs, Sheets, Calendar, Chrome, and third-party services

to manage workflows in the background. For developers and enterprise users, Google

launched Antigravity 2.0, an upgraded agent-first coding platform where autonomous AI

agents can independently build and manage software workflows across coding tools,

browsers and cloud environments. The company also announced a new $100/month

Ultra subscription plan with a 5x higher usage limit in Google Antigravity than AI Pro

plan.

Our Take: While most other competitive tech platforms remain in early stages of

developing consumer-facing AI agents, Google’s captive audience and speed of

deployment should help the company establish ecosystem lock-in and behavioral