GLOBAL RESEARCH ARCHIVE
Checking In With KO: Visibility On Incremental Growth Drivers
Research evidence excerpt
Checking In With KO: Visibility On Incremental Growth Drivers
C O M PA N Y N O T E
M a y 1 9 , 2 0 2 6
Coca-Cola Company (KO) Overweight
CONCLUSION PRICE: US$81.20
So-called 'dirty sodas' are not the passing fad we had thought they were, and KO now TARGET: US$88.00
looks well-positioned to capitalize on this in foodservice with mixology equipment that ~25.0x PE multiple to our 2027E EPS of $3.50.
can significantly increase choices for consumers while minimizing increased operator We expect KO to deliver +5-6% organic sales
complexity. Consumers (especially younger consumers) increasingly seek variety in flavors growth and +7-8% EPS growth in 2026-28.
and experiences, and KO's just-launched machine greatly facilitates this - also helped
Michael S. Laveryby using consumer insight data from its 11M of daily Freestyle machine pours. We also Sr. Research Analyst, Piper Sandler & Co.
were able to sample its new BodyArmor Fit, launching in June, with 60mg of caffeine and 212 284-9511, michael.lavery@psc.com
290mg of electrolytes. We believe this could be a very compelling consumer proposition, Luke Maloney
addressing white space where demand for dual functionality (energy and hydration) does Research Analyst, Piper Sandler & Co.
not yet seem to be well addressed. It is hard to quantify potential upside from either new 212 284-9358, luke.maloney@psc.com
growth lever, but we have increased conviction in KO's execution. Reiterate OW. Changes Previous Current
Rating — Overweight
• Dirty sodas: Younger consumers can't get enough of personalized beverages. Price Tgt — US$88.00
Dirty sodas were clearly hot at the National Restaurant Association show we recently FY26E EPS — US$3.25
attended and highly visible, with KO sampling new, blended drink offerings.
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