Fitz and Starts: AI & Enterprise Software Weekly - Claude for Small Business

Research evidence excerpt

Fitz and Starts: AI & Enterprise Software Weekly - Claude for Small Business

to be quick to the GTM 3.86

trigger on the SMB opportunity (comprises 44% of U.S. GDP) could materialize into HUBS 198.38

a similar headstart that they benefited from in the enterprise and with developers. KVYO 14.38

We view this as a continuation of trends with frontier AI model providers leaning MNDY 71.97

heavily on existing software incumbents and their established footprint/guardrails MSFT 421.92

across the end-market, which should results in some value accrual within the app NOW 95.07

layer (the obvious question remains exactly how much of it). ORCL 192.95

GR 145.36 (+): Remain closely tied to the leading edge of AI transformation. Fits well SAP ◦HUBS TTAN 58.52 within their mid-market/lower end wheelhouse.

VERX 12.85

(-): Likely leads to further entrenchment downmarket for Canva. ◦ADBE WDAY 125.01

INDUSTRY RISKS• OpenAI launches deployment company; Acquires Tomoro. OpenAI announced

the launch of the OpenAI Deployment Company, which focuses on building and Macro and geopolitical concerns may remain

deploying AI systems more effectively via FDEs (Forward Deployed Engineers) that an overhang to the broader cloud sector. AI-

work closely with customers. This initiative is expected to be done in collaboration driven seat growth headwinds and vibe coding

with 19 partners and a $4B+ initial investment. In conjunction with this launch they disintermediation concerns could weigh on

announced their acquisition of Tomoro (applied AI consulting firm). Tomoro adds 150 application software multiples.

engineers/deployment specialists to the deployment company. The financial terms were

undisclosed but is expected to close in the coming months.

Thoughts.