Planet Fitness Inc "Takeaways from meeting with CEO and CFO: UBS Virtual..."

Research evidence excerpt

Planet Fitness Inc "Takeaways from meeting with CEO and CFO: UBS Virtual..."

Competitive Pressures

Management pushed back on the idea that there is any step-up change in competitive

pressures, implying that those pressures have been there in 2025 as well and that

competitive intensity is concentrated in select markets, particularly in the South Central

and Southeast regions. Management highlights that Planet Fitness remains between 5x

and 6x larger than its next largest competitor.

With Planet broadly outperforming industry gym membership growth of +5.4% in

2025, management maintained that the high-value, low-price category is still

benefittting from structural tailwinds.

GLP-1s - Structural Tailwind to Fitness Space

Management sees more widespread use of GLP-1s as a tailwind for the industry, with

increasing awareness among the consumers that the efficacy of those drugs is

significantly enhanced through more rigorous fitness routine. PLNT has strategically

added more GLP-1 targeted workouts to the app.

PLNT also cited a recent market study suggesting that after consumers stop using GLP-

1s, roughly 20-40% of consumers continue healthier habits - 45% continuing to take

supplements and 37% maintain their gym membership.

Consumer Backdrop and Macro Sensitivity

Management acknowledged that headlines around ME conflict, inflation, and rising gas

prices appeared to coincide with softer trends in March and April, while highlighting

that macro factors overall maybe were a smaller contributor to softer join adds, and that

marketing misalignment was a much bigger factor.

Planet Fitness believes the HVLP model holds up well through macro downturns due to

the value proposition of the offering to the consumer, as consumers trade over from

more expensive gyms.