GLOBAL RESEARCH ARCHIVE
*J.P. Morgan Asia FTM 19 May 26 AUS Supermarkets: u/g WOW to OW; KR Defense: Upside risk from April data; CH Strategy: AI driving capex boom; GLOH: Growth phase, u/g to OW; CH Regional Banks: NII recovery
Research evidence excerpt
*J.P. Morgan Asia FTM 19 May 26 AUS Supermarkets: u/g WOW to OW; KR Defense: Upside risk from April data; CH Strategy: AI driving capex boom; GLOH: Growth phase, u/g to OW; CH Regional Banks: NII recovery
Asia Pacific Equity Research
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Asia First to Market 19 May 2026
Top Stories
| Australian Supermarkets, Australia (Bryan Raymond)
History doesn’t repeat itself, but it often rhymes; upgrade Woolworths to Overweight
With another geopolitically-induced inflation cycle ahead, the focus will shift from sales growth to margin
differentials. Woolworths is under-earning vs. Coles on EBIT margins, below Coles for the first time in 10
years. We expect Woolworths to once again leverage its strong position with suppliers to generate gross
margin expansion as it rolls out its Customer Offer Reset program across a broader range of categories.
Supplier appetite for Woolworths taking further margin in FY27e/FY28e is limited after a large profit transfer
in FY22, however COR will directionally drive gross margins higher, the extent to which this occurs is
unclear, as is the sales impact. We upgrade Woolworths earnings by 1.2% in FY27e and 7.6% in FY28e and
stand 3% and 8% above Bloomberg consensus respectively. Coles’ revisions are more modest (+1.2% in
FY27e and +1.5% in FY28e) and stand ~3% ahead of consensus in both FY27e and FY28e. Our
Woolworths price target is lifted to $37.00 as we upgrade from Neutral to Overweight, and we retain our
Overweight on Coles, with a $24.10 price target.
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