GLOBAL RESEARCH ARCHIVE
Disney Cruises Primer - A Pirate's Life for Me
Research evidence excerpt
Disney Cruises Primer - A Pirate's Life for Me
Media, Entertainment & Telecom
Diversified Entertainment - Market Weight
WALT DISNEY (DIS) May 14, 2026
Disney Cruises Primer - A Pirate's Life for Me Rating:
Outperform
The Wolfe Byte Price: $104.90
We expect Disney's $60B plan to invest in parks and cruise ships to enhance Price Target:
growth and ROIC. Disney's cruise business will account for ~40% of Experiences OI $134
growth from FY'25-FY'27. This primer, incl. 22 exhibits, explains why we're bullish. % Upside:
27.7%We rate DIS Outpeform, PT $134.
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Why cruises matter to the stock: Our DIS bull case foresees EPS and multiple upside Company Information
from Experiences expansion capital after a half-decade in which losses on streaming 52-Week Range $92 - $124
and COVID constrained Experiences investment. Between FY’20 and FY’24, Disney’s Market Cap. (MM) $182,160
Experiences capex annually totalled $2-3.5B, barely above period segment D&A Enterprise Value (MM) $234,163
Shares Out. (MM) 1,736.5
of $2.4-2.7B. In 2024, a Disney Investor Day in Orlando launched a 10 year, $60B Avg. Value Traded (MM) $863.66
plan to expand Experiences. In FY25, Experiences capex scaled to ~$6B and will be SI% of Float 1.4%
$7B+ in FY26. Experiences capacity growth should produce robust and sustainable Price Performance
EBIT/EPS growth in the coming years. We are particularly excited about the cruise YTD LTM
contribution. See below for a deep dive into the Disney cruise business. DIS (5)% 17%
S&P 500 8% 31%
Cruise economics: Disney cruises delight consumers. In return, Disney Cruise Lines
earns best in class ROIC. Disney operated only 6 ships during FY'25, launched 2 130125
earlier in FY'26, and will launch 5 by 2031. We estimate that the 2 ships launched 120
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