GLOBAL RESEARCH ARCHIVE
Lindt & Spruengli: Chocolate volumes remain in focus
Research evidence excerpt
Lindt & Spruengli: Chocolate volumes remain in focus
ted retail chocolate prices, with UK media citing 50% cumulative price increases in just 3
Price Performance Exchange-SWXyears. This has led to a bit of consumer backlash but the key point from Lindt's point of view is
CHFthe commentary doesn't fully capture the lagged nature of industry cost pass-through, given 52 Week range 134800.00-94000.00
hedging, procurement timing and broader input cost pressures. Some media including CNBC
have noted that lower cocoa futures do not immediately translate into lower shelf prices,
however the mainstream media has not. This is particularly sensitive in Germany, where
discounters and private label make up around c.50% of the market and Lindt’s premium
positioning and 15% market share make it a more visible and high profile target. While we view
this as more of a perception issue than a distribution issue, it nevertheless adds to the volume
recovery debate after a period of significant pricing.
Source: IDC
Link to Barclays Live for interactive charting
It is also worth noting that Lindt is not the only one in the spotlight with Mondelez (covered by
Andrew Lazar) also under scrutiny. In May 2026, a German court ruled that Mondelez misled
consumers by reducing Milka bar size by 10% with minimal packaging changes, whilst European Consumer Staples
Warren Ackermansimultaneously increasing prices from €1.49 to €1.99. Overall, this points to growing consumer
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perception that pricing in chocolate has increased too much. If we look at Lindt's cumulative
warren.ackerman@barclays.com
pricing in the last four years, it is 40% – which from a consumer point of view is very noticeable Barclays, UK
Alex Sloane
Barclays Capital Inc.
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