GLOBAL RESEARCH ARCHIVE
Consumer Spend Collective: Apr retail sales: steady as she goes
Research evidence excerpt
Consumer Spend Collective: Apr retail sales: steady as she goes
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Consumer Spend Collective
Apr retail sales: steady as she goes
BAC card spending remained broad-based in April 14 May 2026
Total card spending per HH, as measured by BAC aggregated credit and debit cards, was
Equityup 4.8% y/y in April. On a m/m SA basis, BAC card spending per HH increased by 0.6%.
United States
m/m SA spending growth was mixed across categories. Gas spending jumped again due
to higher prices, and online retail (card not present) remained solid. However,
department stores, home improvement, airlines and clothing all saw big declines,
reversing their gains from March. US Economics estimates that the spike in gas prices
has cost consumers about $25bn. With Tax Day behind us, the tax stimulus tailwind is
slowing and the "gas tax" could start to weigh more meaningfully on the consumer in the
coming months.
Thomas (T.J.) Thornton
Secondhand apparel spending has accelerated in 2026 HeadBofASof Research Marketing
+1 646 855 2449
Using a new dataset on secondhand fashion apparel, we find that spending per thomas.thornton2@bofa.com
household grew 8% y/y in April, driven by an increase in transactions (+38%). Economics
Secondhand spending has been accelerating since February, which Lorraine Hutchinson Aditya Bhave
US Economist
attributes to elevated tax refunds and the rising popularity of “thrifting”. Higher-income BofAS
households account for the greatest share of dollars spent in April on secondhand Fundamental Equity Research
clothing. However, Lorraine notes that the data for this series is limited to market‑driven Lorraine Hutchinson, CFA
Research Analyst
secondhand fashion platforms and does not extend to donation‑based, charity‑centered BofAS
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